Semi OT: Makin' DIY look good

[tyger23]

So, I happened across a review of the Alta Audio "IO" loudspeakers tonight. They sell for $3500 for the pair and get a phenomenal review:
http://www.audiophilia.com/reviews/2...io-loudspeaker

Correct me if I'm wrong, though - Aren't those drivers a Fountek Neo X 2.0 and an RS180? That's what you call markup ;).

Correction - it might be the Neo x 1.0.

[jhollander]

They probably would not have scored well in the originality category at MWAF

[tyger23]

Here's the pic:

[dcibel]

Someone slipped with the router when they made that cabinet. I've nothing better to say as I'm clearly not the target market for this sort of thing. Am I crazy to want to compare it side by side with an Emotiva B1 at $300?

[billfitzmaurice]

They sell for $3500 for the pair and get a phenomenal review:

Sure, from a guy who doesn't own an OmniMic, and wouldn't know how to use one anyway. The line between review and advertisement isn't blurred, it's been erased.

[Whitneyville1]

Bill, don't hold back...tell us how you really feel.

[billfitzmaurice]

I always do.

[Sydney]

It wouldn't be in one's interest to praise commercial products - IF one makes money selling plans.
A reason for DIY is cost reduction - Sweat equity and no business overhead

[dcibel]

It would be in one's interest to praise commercial products - IF one makes money selling product advertising. ;)

[Sydney]

Indeed.
Advertising involves hyperbole and often fantasy.

[Millstonemike]

"Perception is more important than reality." That phrase was drilled into my head during my MBA-Marketing years in the late 80s.

[Paul K.]

If something is more expensive, then it has to be better. If an actor or pop singer endorses it, it has to be better. If the ad convinces you that you'll get "ahead of the Jones" by buying the product, it has to be better. I doubt there is a single product (excluding prescription medical devices and pharmaceuticals) that is advertised based solely on its real attributes. For instance, a few years ago beer cans with an extra hole in the top that could be opened with the end of a key, or something similar, were brought to the market. Opening that hole allowed the beer to be poured more easily without splashing, but the very same could be accomplished without the extra breathing hole by simply pouring it more slowly, especially at first. Of course, with this "greatly improved" beer can, every one had so much more fun at beach parties, etc., and the beer tasted so much better!
Paul

"Perception is more important than reality." That phrase was drilled into my head during my MBA-Marketing years in the late 80s.

[Æ]

bill, don't hold back...tell us how you really feel.

lol

[Æ]

Indeed.
Advertising involves hyperbole and often fantasy.

Don't forget to add sexy women to that list.

[Sydney]

Don't forget to add sexy women to that list.

That would fall under the category of Fantasy